Why Two MBAs and 5 Years of Experience Couldn’t Land Me a Director Role — and How I Finally Got There by Tearing Up the Old Playbook.
Why being 'too good at your job' is actually holding you back. I’m sharing the framework to break free from the operational grind and become the executive voice that defines strategy and commands resources.
Skip to Application
The Unspoken Truth (What HR and Management Courses Won't Tell You)

You’re likely the smartest person in the room. You work harder than anyone else. You know the product inside out—down to the last line of code or the smallest spec. You see systemic failures where others just see "something’s wrong." You are the backbone of your department.

But when it’s time for the annual promotions to Director or VP, the same story repeats itself.

The "glass ceiling" isn't about being disliked or undervalued. It’s when you are highly valued… but kept exactly where you are.

They tell you:
  • "You’re too vital in your current role."
  • "You’re the most reliable person on the team."
  • "We count on you to keep things running."
  • "The department would collapse without you."

The Translation: You’ve become too convenient to promote.

You’ve become the pillar of operational stability. And organizations rarely move the pillars that hold up the foundation. The paradox is brutal: the better you perform at your current level, the less incentive the system has to move you higher. You are too good to risk losing.

If you don't understand this mechanism, you’ll keep grinding, sharpening your skills… and only reinforcing your own ceiling.
It’s Not Just About the Money. It’s About the Toll on Your Confidence.

Yes, the salary gap hurts. But the real damage is to your self-esteem. You start questioning everything:
  • "Maybe I’m actually not ready?"
  • "Is there something fundamental I’m missing?"
  • "Do I need more credentials?"
  • "Am I just not charismatic enough?"

So, you do what most high-achieving managers do: you double down. Another certification. Another framework. Another massive project that you personally carry across the finish line.

But here’s the problem.

At the Director level and above, you aren’t judged by the number of projects you’ve saved. You are evaluated on your ability to:
  • Mitigate high-level risks.
  • Navigate and hold organizational tension.
  • Think in multi-year horizons.
  • Exert influence without formal authority.
  • Maintain strategic scale.

If you keep proving you’re the best "doer," you aren't demonstrating that you are a system architect. These are two entirely different operating systems.

I’m going to share my story—and exactly what you need to change to make that leap.
I Did Everything Right—And They Still Said 'No'.
My path was textbook. I followed in my parents' footsteps, graduated from a top-tier technical university, and started my career as an engineer. Back in 1998, my degree was focused on Neural Networks—I was obsessed with the logic of systems and the power of algorithms long before they became global buzzwords.

I viewed the world through the lens of a computer: logical, binary, and fair. I was convinced that professional growth was a simple calculation. I believed in the 'Meritocracy Algorithm': if you know more than anyone else and outwork everyone in the room, the system must promote you. It was only a matter of time.
After transitioning from Engineering to Sales, and later into Category Management, I finally stepped into a leadership role at a major distribution company. I had a small team of two, and I was responsible for everything from supplier negotiations to pricing and margins. I felt I was finally on the right track.

But almost immediately, I hit a ceiling. Whenever I initiated conversations about my 'career prospects,' I realized I was invisible to the decision-makers. I was the guy who optimized the categories and delivered the numbers, but I wasn't being taken seriously as a candidate for the C-suite.
Earning my Executive MBA at the University of Antwerp. A world-class foundation designed for top-tier leadership.
The MBA Illusion

"I went back to school. For two years, I ground away until I earned my first MBA from UAMS in Belgium—one of the top-ranked programs in the world, taught entirely in English. I told myself: 'This is it. Now, they’ll finally see me as a true Business Partner.'

Then came the moment of truth.
The role of Head of Category Management (effectively the company’s lead commercial strategist) opened up. I walked into that meeting armed with flawless KPIs, data-driven results, and my shiny new MBA.

The verdict: 'You’re a world-class specialist, but for this role... we need someone with a different approach.'

They hired an outside candidate. Someone who didn't know our product, our clients, or our internal systems. Meanwhile, I stayed exactly where I was—with my ambitions, the same salary, and a bitter pill to swallow. I wanted the rewards of success: the car, the lifestyle, the recognition. Instead, I felt a systemic failure. I had followed the 'Success Manual' my engineer parents gave me to the letter, but the manual was broken.

My reaction? I doubled down.

Our internal programming is powerful. When doing the 'right thing' fails, we assume we just didn't do enough of it. I spent another year and thousands more dollars on a second MBA, mastering Human Resources, Corporate Finance, and Global Marketing.

I became the 'perfect candidate'—on paper. I had the results. I had the expertise. I had two world-class MBAs. But the hard truth was that I was only a 'Top Executive' in my own imagination. In the eyes of the board, I was still just a highly-qualified tool.
The outsider they hired? He failed and was gone within a year. You’d think that was my moment, right? That the board would finally turn to me?

Think again.

They appointed another internal department head as Director. A guy whose metrics were inferior to mine across the board. Revenue, margins, net profit, business growth, new projects, team development—I outperformed him in every single category. He didn't even have the relevant background or credentials. That was the deepest cut.

The company’s performance under him was mediocre at best, yet he stayed in that seat for years.

I’ll never forget the moment it all crystallized for me. It was his birthday, and the top executives presented him with a $1,000 luxury gift as a token of their 'appreciation.' Me? I got a pat on the shoulder.

It was a feeling of total helplessness. That suffocating sense of injustice where you just want to walk away, burn the bridges, and prove everyone wrong. My department of just 3 people was generating two-thirds of the entire company's profit. The other 40 people in the category management were scrambling to bring in the remaining third.

The math was clear. The results were undeniable. But in the room where decisions were made, I was still just the 'support guy' who kept the lights on.
Managing Director for Emerging Markets at Belkin International
So, what was I supposed to do? Stay and wait, feeling like I was in a dead end? That’s what many do—they choose 'stability,' stop believing in themselves, and settle for whatever 'fate' hands them.

I chose differently. I went to my boss and gave a clear ultimatum: either there’s a growth path for me within six months, or I’m moving on. There was no growth. So, I walked.

What was interesting? The moment word got out that I was interviewing, the company tried to guilt-trip me. They treated my desire for growth as a lack of loyalty. In reality, leaving was the wake-up call that changed everything.
A global recruiter saw my potential. After a grueling series of interviews in Amsterdam, I landed a new role: Managing Director for Emerging Markets at Belkin International—a billion-dollar global leader.

Behind the high-profile title, however, was a 'lean' reality. I started with a home office and one direct report who was fundamentally misaligned with the role’s requirements. I had to make a difficult executive call: I restructured the position and replaced mediocrity with a world-class high-stakes sales specialist.

What happened next? Two years of relentless execution. We achieved 4.5x sales growth, expanded into multiple new territories, and opened a full-scale office. My division was moved out of regional oversight and promoted to report directly to EMEA Headquarters—putting us on the same strategic level as the UK, France, and Germany. We were no longer a 'side project.' We were a core driver of the business.
From Chief Commercial Officer to CEO of the #1 market-leading manufacturing company.
Then came the ultimate validation. I was invited back to the very same holding company that had previously overlooked me—but this time, as the Chief Commercial Officer of their manufacturing division.

I didn't just return; I delivered.

From there, I moved into even more significant leadership roles, eventually becoming the CEO of that same market-leading company. Managing a team of 740 people, I spearheaded a transformation that most thought impossible.

In just one year, we achieved:
  • 40% Year-over-Year Growth in revenue.
  • Expanded Profit Margins (we didn't just sell more; we sold smarter).
  • Significant Drop in Employee Turnover (talent finally wanted to stay).
  • Elevated Product Quality and Client Relations across the board.

I had finally cracked the code. I proved that results aren't just about 'working harder'—they are about the systemic ability to lead, influence, and decide.
Why "Working Harder" Is No Longer the Answer

The old growth model looks like this:
Work harder → Deliver results → Get promoted.

This works—but only up to a point. Beyond that, the game changes entirely. At the Director level and above, your success is no longer measured by how well you execute tasks.

The focus shifts to:
  • Decision-making in uncertainty: How you lead when there is no clear map.
  • Navigating conflict of interests: Managing the complex web of stakeholders.
  • Maintaining posture under pressure: How you hold your ground when the stakes are at their highest.
  • Influence without authority: Getting results from people who don’t report to you.
  • Framing the future: Your ability to articulate where the company is going.

If you stick to the old model, you are simply sharpening your skills as a manager. You aren't showing up as a Strategic Leader. And the system will keep you exactly where you are—because you are predictable, reliable, and safe.
Today, I understand one thing clearly: I wouldn’t have had to leave. I could have secured that role—or any other—four years earlier, without all the drama.
If only I had understood the mechanics of the game back then.
Is This For You?

The methodology I’ve developed — and successfully apply today — isn’t for everyone. This is why we never offer our solutions without a deep-dive diagnostic session first.

This is specifically for those who have already "proven themselves through results." You will recognize yourself if:
  • You are a Senior Manager or Lead in Tech, IT, or Telecom; a Head of Department in Manufacturing, Construction, Retail, or Pharma; or a Director aiming for a VP or CxO seat.
  • You often find yourself wondering: "Why are they listening to that guy? He’s just stating the obvious (or worse, he’s flat-out wrong)!"
  • You produce brilliant reports and generate high-impact ideas, yet your initiatives are either "shelved" or get stuck in a never-ending loop of approvals.
  • You feel that leadership views you as "the reliable backbone" — the one who keeps things running — but not as a strategic partner who shapes the future.

If you feel stuck at your current level while your competencies continue to grow, let’s be clear: This is not a knowledge gap.
More often than not, it comes down to one (or more) of these three system bugs:
  • Invisibility
    Leadership is not a single dialect; it’s a spectrum of languages.

    A Shop Floor Manager speaks in shifts and defect rates. A CEO speaks in decades and market capitalization. One solves immediate problems; the other defines the company’s destiny. One manages processes; the other manages meaning and the organization's place in history.

    It is the classic battle of 'What' vs. 'Why.'

    Every intermediate level between the floor and the boardroom has its own unique vocabulary. If you are speaking the language of 'What' (tasks and execution) while trying to sit at the table where they speak 'Why' (strategy and value), you will always be heard as a subordinate, never as a peer.
  • Self-Doubt
    Leaders aren’t selected based on competencies alone; they are selected based on signals.
    Uncertainty is a broadcast. It signals: 'I am not ready.' If you doubt yourself even slightly, the board will doubt you tenfold. Promotions aren't handed to those who wait for permission; they are given to those who project the readiness to own the outcome.

    In the high-stakes world of the C-suite, responsibility isn't something you're 'given'—it’s something you command through the signals you send every day.
  • Reactivity
    You solve problems within the existing framework; you don’t question the framework itself. You act only when the fire has already started, instead of engineering a system where fires are impossible.

    A true leader sees the problem three moves before it becomes a crisis. They change the rules of the game while everyone else is still trying to master the old ones.

    You react to pain. A leader creates opportunities before the pain even exists.
How many of these bugs are running in your system right now?

At one point in my career, I had hit the jackpot—I checked every single box.

I was proactive, but in all the wrong ways. I pushed boundaries and broke rules to generate massive revenue, but I did it in a way that terrified the board more than it thrilled them.

I owned the key relationships with suppliers and clients, but I kept them in a 'black box.' I spoke the language of processes, not outcomes. I didn't document how things worked; I just made them work through sheer force of will. To everyone else, my success was opaque and unreplicable.

I couldn't articulate exactly what value I would bring to the next level, and I failed to define the boundaries of my own responsibility. Meanwhile, I was grinding until 10 PM every single night.

I was the ultimate 'High-Performing Liability.' And I was genuinely shocked that they wouldn't promote me, no matter how many times I asked.
The "Expert" Trap: Why Standard Advice Fails

When we hit a plateau, our analytical brains default to one answer: "I need more data." HR departments and "career experts" are happy to feed this delusion with three standard prescriptions:
  1. "Go get an MBA." Sounds logical, right? But in reality, an MBA often just gives you theoretical frameworks that don't solve your immediate positioning problem. You become an "expert with a degree," but you remain stuck in the role of a strategy executer, not a strategy creator.
  2. "Work on your Soft Skills." For a person with an analytical mindset, this sounds like a joke. You don't want to become a "corporate politician" or a "smooth-talker." Tips like "smile more" or "learn to influence people" feel fake and manipulative. You value facts, not fluff.
  3. "Work even harder." This is the most dangerous path. You are simply proving to leadership: "I am the perfect workhorse. Do not move me to the driver’s seat, or the work will stop."

Content vs. Strategy

Why don't courses and books work? Because you are trying to solve a Strategic problem with Content tools. At the executive level, your "content" (knowledge and technical skills) is just a baseline requirement. No one is impressed by a Director’s technical knowledge. In fact, most successful leaders only need a high-level understanding of how the gears turn.

At the top, the currency isn't knowledge—it’s Impact.

The board doesn't care about your polishing of existing processes. They care about:
  • The speed of your decisions. (Spoiler: Fast is often more valuable than perfect).
  • How clearly you sniff out "bullshit" and identify hidden risks.
  • Your ability to own responsibility. Resources only flow toward those who take ownership—and doing so while maintaining personal safety is a specific technology.
  • Your Horizon. How far and how globally can you plan?

Endless learning creates a false sense of progress. You spend time, energy, and money polishing a lens that is already clear, while the real reason you’re stuck remains in your blind spot.
I’ve developed a system, and I call it "DECIDE."
This is not another management course.

What I’m sharing is a synthesis of my own transformation, the experience of hundreds of my clients, and cutting-edge methodologies developed by the world’s leading authorities on human performance.

This isn't a collection of "life hacks" or a motivational speech.

I know exactly what traditional corporate training looks like because I’ve spent the last 8 years in the trenches. I’ve delivered professional programs on management, strategy, emotional intelligence, and creative thinking globally.

I say this with confidence: I am among the top tier of trainers worldwide. I work within the international teams of four companies consistently ranked in the Global Top-20 Training Providers (including RAIN Group, TRACOM, The Training Associates, and Wilson Learning). These firms are annual fixtures on the Training Industry and Selling Power lists, winning Stevie and Brandon Hall awards—often for projects I was directly involved in.

I don’t just "teach"; I am a Certified Master Instructor who trains other trainers. In my work with organizations like HP University, my audience satisfaction ratings are consistently in the top percentile, often ranked #1.
The methodology I’ve built isn't just about learning new facts.

It is a complete re-engineering of your executive function. We aren't here to make you a better "executor." We are here to change how the system perceives you. This is a total shift in the level of the game.

How exactly do we shatter the ceiling? Read on.
The 5 Stages of the DECIDE Journey: From Expert to Architect
The program is built around a sequential, high-impact evolution of your leadership identity.

Stage 1: The Executive Image Audit

We begin with a clinical deconstruction of your professional persona. You will receive a breakdown of:
  • Perception from the Top: How the board and senior leadership actually see you.
  • The "Altitude" Check: At what level you truly resonate (Tactical vs. Strategic).
  • Operational Leakage: Identifying exactly where you slip back into "doing" instead of "leading."
  • Conflict Signaling: What your behavior during high-stakes tension communicates to others.
  • The Valuation Gap: Where your communication inadvertently diminishes your actual impact.

Warning: This stage is uncomfortable. For the first time, you will see the gap between who you think you are and how the "system" categorizes you. But this is exactly where growth begins.

Stage 2: Linguistic Recoding

We master the art of translation. You will learn to pivot from the language of execution to the language of value:
  • Tasks → Opportunities and Risks.
  • Initiatives → Impact on Capital and Growth.
  • Projects → Strategic Consequences. You stop explaining "what" and "how."

You start articulating "why" and "where this leads." This shift alone radically alters your perceived seniority.

Stage 3: Pressure Management & Posture

Most managers plateaus here. They aren't held back by incompetence, but by their inability to handle the "psychological load" of the next level.

We focus on:
  • Hard-Talk Mastery: Commanding the room during aggressive meetings.
  • Responding to Public Challenges: Turning a call-out into a leadership moment.
  • The Unshakable Stance: Maintaining your position without getting defensive.
  • Emotional Regulation: Controlling the "vibe" in high-conflict scenarios. You move from being the one defending to the one defining the frame.

Stage 4: Influence Without Formal Authority

At the Director level, 70% of the job is influence—not orders, not regulations, but the alignment of interests. A Director who relies solely on "commands" is a weak leader with mediocre results.

We develop your Political Intelligence:
  • Power Mapping: Identifying the real centers of influence.
  • Alliance Building: Creating coalitions across departments.
  • Agenda Setting: Controlling the narrative before the meeting even starts.
  • Frictionless Execution: Driving decisions forward without the need for escalation.

Stage 5: The Strategic Maneuver

Career growth is no longer an accident; it is a designed outcome.

We architect:
  • Internal Transition Scenarios: Your roadmap to a promotion within your current firm.
  • The Negotiation Stance: How to frame your "ask" so it sounds like a "win" for the company.
  • External Market Leverage: Preparing your "Plan B" so you negotiate from a position of strength.
  • Financial Growth Strategy: Aligning your value with your compensation. You stop hoping for a "lucky break." You start operating with systemic precision.
Why It Works
The system doesn’t promote the smartest or the hardest working. The system promotes those who look capable of holding and scaling magnitude.

When you:
  • Think in horizons, not just deadlines,
  • Manage risks instead of just solving problems,
  • Influence without formal authority,
  • Hold your ground under fire,
  • Project unshakeable stability,

...you cease to be a "strong manager." You become the only logical candidate for the next level.
THIS IS NOT FOR EVERYONE
This path is absolutely not for you if:
  • You are addicted to comfort and stability.
  • You are just looking for a marginal pay raise.
  • You believe the world (or your company) owes you something.
  • You are unwilling to fundamentally change how you operate.

However, this is exactly what you need if:
  • You feel you have outgrown your current level and are suffocating in your role.
  • You are exhausted from proving your worth through endless overtime.
  • You are ready to play at a completely different altitude.
  • You want to break into the strategic core of the business.
The First Step
This is not a mass-market product. That is why we start with a Diagnostic Questionnaire. Filling it out commits you to nothing.

Its purpose is to help me understand:
  • Your current baseline: Where you are standing right now.
  • Your readiness: How prepared you are for a fundamental shift in your role.
  • Your "Why": Do you truly want growth, or are you simply frustrated with your current situation?

Once you submit your application, you will be invited to my Private Executive Briefing.

This is a dedicated email series and resource hub where I share:
  • Real-world Executive Case Studies: Deconstructing how leaders navigate complex transitions.
  • Influence Frameworks: Practical models for high-stakes negotiation and formal authority.
  • Career Maneuver Mechanics: The blueprint for moving into the C-suite.
  • The "Bug Fix" Series: Identifying and correcting the most common leadership errors.

This briefing is also where I provide early access to my workshops, high-level seminars, and intensive transformation programs. While some resources are open to the community, the tracks designed for rapid, systemic results are shared exclusively with this inner circle.
If you’ve read this far...
And you don't feel a sense of calm, but rather a sense of tension — it means you are ready.

A glass ceiling isn't shattered by pushing harder; it’s shattered by changing your role. You can spend several more years being the "smartest manager in the room." Or you can start moving toward the Director level and beyond.
If you are ready — fill out the questionnaire.

And stop being convenient.
Don’t worry, we won't call you without an appointment
Company Size
Tell us more about why you want to elevate your leadership game right now
Made on
Tilda